WOW! EZ Finishes was founded with the main objective to have cleaning products that performed significantly better than anything on the marketplace. The first product introduced was WOW! Stainless Steel Cleaner and Protectant. When the formula was perfected, they did not immediately take it to the consumer market. Instead, decided to prove its merit by taking it to the toughest and most discerning users in restaurants, hotels, schools, airports, and other institutional facilities. Since inception, they continue to introduce new products incorporating the “WOW!” factor.